Episode 1

01: How getting laid off completely changed my life

Published on: 25th January, 2024

Hey, amazing creatives! This is DeAndra Jalisa, your host at Creative On The Grind. Today, I'm thrilled to bring you the very first episode where we'll dive into my journey from a hairstylist in a family legacy to becoming a successful entrepreneur, all sparked by a life-changing layoff.

Episode Highlights:

Let's Dive In:

  • Excitement is in the air as I press record for the first episode, sharing my passion for problem-solving and helping fellow entrepreneurs navigate the complexities of business and life.

A Glimpse into My Journey:

  • Join me in reflecting on my background, starting as a third-generation hairstylist and the internal battle of aligning with family legacy versus finding my true identity.
  • Transitioning into the event industry, discovered my calling in event planning and design amid the chaos of a full-time job and weekend events.

Turning Point: Layoff and Entrepreneurship:

  • The game-changer: getting laid off from an interior design job and the fear that pushed me to start my own business.
  • Emphasizing the initial fear and uncertainty, I advocate for taking the leap into entrepreneurship.

Strategic Growth and Pivoting:

  • How I ventured into the balloon industry and strategically turned it into a luxury business.
  • The importance of having a plan and strategy, drawing from my business education and upbringing in a salon environment.
  • Reflection on scaling my business to six figures in the first year.

Passion and Creativity:

  • Encouraging creatives to leverage their talents for business while also emphasizing the freedom to explore creativity without turning it into a business.
  • Sharing my personal example of using balloons creatively despite them not being my initial passion.

Coaching and Podcasting:

  • My journey into coaching, the challenges, and the confidence gained in helping others launch and grow their businesses.
  • The motivation behind starting this podcast is a way to share knowledge and positivity with the community.

Connect with Me:

Closing Thoughts:

  • Gratitude for your time and a sneak peek into what's coming up.
  • Hit that follow button to stay in the loop for future episodes.

Join me on this exciting journey at Creative On The Grind. Until next time, stay creative, stay on the grind, and find your path to success. Peace!

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About the Podcast

Creative On The Grind Podcast
Welcome to 'Creative On The Grind With DeAndra Jalisa,' your go-to podcast for creative entrepreneurs looking to conquer the complexities of entrepreneurship, navigate life's challenges, and cultivate the right mindset for success. Join host DeAndra Jalisa, an experienced creative entrepreneur, as she shares her personal experiences and expertise, helping you level up and become your own boss. Tune in for actionable insights, inspirational stories, and practical advice from industry experts, all aimed at unlocking your full creative potential. Join us on this journey to thrive in the world of creative entrepreneurship and make your dreams a reality.

Follow DeAndra on Instagram
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https://www.instagram.com/creativeonthegrindpodcast

Youtube
https://www.youtube.com/channel/UC4zGH4nnMiylKaFtvhwKrWA

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About your host

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DeAndra Crismon


DeAndra Jalisa Crismon is the founder of Party Shop Avenue. A bespoke balloon design company located in Los Angeles, California. DeAndra has been in the event industry for almost 10 years. She was a wedding planner and event designer who wanted to create something unique for the industry.

Which gave birth to Party Shop Avenue in 2017, she started posting her beautiful creations and her designs started to spread the internet like wildfire.

DeAndra has been able to work with some notable brands and influencers throughout her career. Clients like, Guess, Boohoo, Fabletics, Netflix, Fashion Nova, Mastros Franchise, Ispy, Colourpop, Sivan Ayla, Jessi Malay, Shayla Mitchell, Draymond Green, and many more. DeAndra had one of the biggest jobs of her career back in 2018 when she was flown out to New York to showcase her designs with Ipsy for Ispy Creator Day. Not to mention her designs were featured on Good Morning America the same week.

Now DeAndra is still persevering in the industry but is now mentoring aspiring creatives on how to grow successful creative businesses.