Episode 16

How to Share Your Story and Build Trust with Your Audience

Published on: 5th September, 2024

In this episode, DeAndra Jalisa dives deep into the importance of sharing your story as an entrepreneur to build trust and connection with your audience. Sharing your personal journey allows potential clients and supporters to relate to you on a deeper level, which is essential for building a loyal community around your brand.

Key Points Discussed:

Why Sharing Your Story is Important

  • Builds authentic connections with your audience.
  • Humanizes your brand, showing the person behind the business.
  • Differentiates you from others in your industry, making you memorable.

How to Share Your Story Without Oversharing

  • Choose what you want to share; you control the narrative.
  • Show vulnerability and emotion to create relatability.
  • Balance professionalism with authenticity—it's not about perfection.

How Sharing Your Story Can Grow Your Business

  • Builds a loyal community and strengthens trust.
  • Sets you apart from other business owners and increases brand recognition.
  • Increases sales by creating genuine connections with your audience.

Key Takeaways:

  • Sharing your story isn't just about marketing—it's about connecting with your audience on a human level.
  • Vulnerability, when done right, creates trust and builds lasting relationships.
  • Don't be afraid to share bits of your journey to help others, while balancing what you feel comfortable revealing.

If today’s episode inspired you, share a piece of your story on social media, in an email, or in a conversation with a client. Don’t forget to tag DeAndra on Instagram @deandrajalisa or use the hashtag #CreativeOnTheGrind.

Connect with DeAndra Jalisa:

Thanks for tuning in! If you enjoyed this episode, don’t forget to share, follow, and leave a review. Stay creative and stay on the grind!

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About the Podcast

Creative On The Grind Podcast
Welcome to 'Creative On The Grind With DeAndra Jalisa,' your go-to podcast for creative entrepreneurs looking to conquer the complexities of entrepreneurship, navigate life's challenges, and cultivate the right mindset for success. Join host DeAndra Jalisa, an experienced creative entrepreneur, as she shares her personal experiences and expertise, helping you level up and become your own boss. Tune in for actionable insights, inspirational stories, and practical advice from industry experts, all aimed at unlocking your full creative potential. Join us on this journey to thrive in the world of creative entrepreneurship and make your dreams a reality.

Follow DeAndra on Instagram
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Youtube
https://www.youtube.com/channel/UC4zGH4nnMiylKaFtvhwKrWA

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About your host

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DeAndra Crismon


DeAndra Jalisa Crismon is the founder of Party Shop Avenue. A bespoke balloon design company located in Los Angeles, California. DeAndra has been in the event industry for almost 10 years. She was a wedding planner and event designer who wanted to create something unique for the industry.

Which gave birth to Party Shop Avenue in 2017, she started posting her beautiful creations and her designs started to spread the internet like wildfire.

DeAndra has been able to work with some notable brands and influencers throughout her career. Clients like, Guess, Boohoo, Fabletics, Netflix, Fashion Nova, Mastros Franchise, Ispy, Colourpop, Sivan Ayla, Jessi Malay, Shayla Mitchell, Draymond Green, and many more. DeAndra had one of the biggest jobs of her career back in 2018 when she was flown out to New York to showcase her designs with Ipsy for Ispy Creator Day. Not to mention her designs were featured on Good Morning America the same week.

Now DeAndra is still persevering in the industry but is now mentoring aspiring creatives on how to grow successful creative businesses.