16: How to Share Your Story and Build Trust with Your Audience

In this episode, DeAndra Jalisa dives deep into the importance of sharing your story as an entrepreneur to build trust and connection with your audience. Sharing your personal journey allows potential clients and supporters to relate to you on a deeper level, which is essential for building a loyal community around your brand.

Key Points Discussed:

Why Sharing Your Story is Important

• Builds authentic connections with your audience.
• Humanizes your brand, showing the person behind the business.
• Differentiates you from others in your industry, making you memorable.

How to Share Your Story Without Oversharing

• Choose what you want to share; you control the narrative.
• Show vulnerability and emotion to create relatability.
• Balance professionalism with authenticity—it's not about perfection.

How Sharing Your Story Can Grow Your Business

• Builds a loyal community and strengthens trust.
• Sets you apart from other business owners and increases brand recognition.
• Increases sales by creating genuine connections with your audience.

Key Takeaways:

• Sharing your story isn't just about marketing—it's about connecting with your audience on a human level.
• Vulnerability, when done right, creates trust and builds lasting relationships.
• Don't be afraid to share bits of your journey to help others, while balancing what you feel comfortable revealing.

If today’s episode inspired you, share a piece of your story on social media, in an email, or in a conversation with a client. Don’t forget to tag DeAndra on Instagram @deandrajalisa or use the hashtag #CreativeOnTheGrind.

Connect with DeAndra Jalisa:

• Instagram: @deandrajalisa
• Creative on the Grind Podcast Instagram: @creativeonthegrind
• Join the waiting list for the upcoming membership: JOIN THE THE WAITLIST

Thanks for tuning in! If you enjoyed this episode, don’t forget to share, follow, and leave a review. Stay creative and stay on the grind!