Episode 11

11: How to Create a Strong Brand for Your Business

Published on: 11th July, 2024

In today’s episode, DeAndra Jalisa shares how to build a strong brand for your creative business. She discusses the importance of defining your brand identity, choosing the right colors and fonts, and crafting a compelling brand story. Whether you’re starting from scratch or refreshing an existing brand, these tips will help you stand out in a crowded market.

Key Points:

Define Your Brand Identity

  • Determine your mission, vision, and values.
  • Understand your target audience and what makes your business unique.

Choose Your Brand Colors and Fonts

  • Select colors that evoke the desired emotions.
  • Choose fonts that align with your brand’s personality.
  • Ensure consistency across all marketing materials.

Tell Your Brand Story

  • Share the journey of your business, including challenges and values.
  • Connect with your audience on an emotional level to build trust and loyalty.

Link Mentioned:

Call to Action:

  • Enjoyed today’s episode? Please subscribe and leave a review!
  • Reach out to DeAndra on social media @DeAndraJalisa or visit deandrajalisa.com for more resources.

Next Episode Teaser:

  • Join us next time as we dive into the pros and cons of influencer marketing for creatives. You won’t want to miss it!

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About the Podcast

Creative On The Grind Podcast
Welcome to 'Creative On The Grind With DeAndra Jalisa,' your go-to podcast for creative entrepreneurs looking to conquer the complexities of entrepreneurship, navigate life's challenges, and cultivate the right mindset for success. Join host DeAndra Jalisa, an experienced creative entrepreneur, as she shares her personal experiences and expertise, helping you level up and become your own boss. Tune in for actionable insights, inspirational stories, and practical advice from industry experts, all aimed at unlocking your full creative potential. Join us on this journey to thrive in the world of creative entrepreneurship and make your dreams a reality.

Follow DeAndra on Instagram
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https://www.instagram.com/creativeonthegrindpodcast

Youtube
https://www.youtube.com/channel/UC4zGH4nnMiylKaFtvhwKrWA

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About your host

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DeAndra Crismon


DeAndra Jalisa Crismon is the founder of Party Shop Avenue. A bespoke balloon design company located in Los Angeles, California. DeAndra has been in the event industry for almost 10 years. She was a wedding planner and event designer who wanted to create something unique for the industry.

Which gave birth to Party Shop Avenue in 2017, she started posting her beautiful creations and her designs started to spread the internet like wildfire.

DeAndra has been able to work with some notable brands and influencers throughout her career. Clients like, Guess, Boohoo, Fabletics, Netflix, Fashion Nova, Mastros Franchise, Ispy, Colourpop, Sivan Ayla, Jessi Malay, Shayla Mitchell, Draymond Green, and many more. DeAndra had one of the biggest jobs of her career back in 2018 when she was flown out to New York to showcase her designs with Ipsy for Ispy Creator Day. Not to mention her designs were featured on Good Morning America the same week.

Now DeAndra is still persevering in the industry but is now mentoring aspiring creatives on how to grow successful creative businesses.